Marketing Research Paper Topics

Marketing Research Paper TopicsSee our list of marketing research paper topics. Marketing identifies unfulfilled needs and desires and satisfies those needs and desires in the target market. Marketing entails an entire process that involves identifying opportunities in the market that have potential to make a profit, developing a new product,  attracting the customer  to the product  or service, keeping the  customers,  building  brand  loyalty, and  creating value for customers. Companies that do this well are successful marketers.  Marketing  is no longer just a department in a company; various departments work together  to market  a product  or service. Nowadays marketing  starts even before there is a product.  It is effective only if the company is successful in delivering the promised value and satisfaction.

Marketing Research Paper Topics

  1. Advanced Pricing Agreement
  2. Advertising
  3. Back Translation
  4. Branding
  5. Brand Loyalty
  6. Buying Motives/Behavior
  7. Channels
  8. Competitive Market Analysis
  9. Consumer Behavior
  10. Consumer Needs and Wants
  11. Consumer Surveys
  12. Consumption
  13. Customer Relationship Management
  14. Emerging Markets
  15. Focus Groups
  16. Global Brand Strategy
  17. Integrated Marketing Communications
  18. International Marketing Research
  19. Lifestyle Research
  20. Market Audit
  21. Market Development
  22. Marketing
  23. Marketing Research
  24. Market Research
  25. Markets
  26. Market Share
  27. Maslow’s Hierarchy of Needs
  28. Media
  29. Media and Direct Marketing
  30. Positioning
  31. Pricing
  32. Promotions
  33. Relationship Marketing
  34. Retail Sector
  35. Sales

In simple terms, marketing encompasses everything a company does to place its product  or service in the hands of its target market. The target market is the potential customers  of that product  or service. People no longer just buy the product; they buy the ideas behind  the  product—ideas  of what  that  particular product  would do for them. Dunkin’ Donuts and Starbucks both sell coffee and both are successful chains. Dunkin’ Donuts’ target market  is serious coffee drinkers who need a quick inexpensive cup of coffee on their way to work.

Starbucks,  on  the  other  hand,  is marketing  not just coffee but an entire experience, lifestyle, variety, flavor, and music to its target market. The Starbucks target  market  is customers  who want  not  just coffee but ambiance, a place to relax, read, work, meet friends, listen to new music, etc. At Starbucks, people are buying the concept  of flavor, ambiance, and fun. Marketers  today take time to discover who their target market is and how to reach them.

There are two types of marketing: lateral and vertical. Lateral marketing  is to create a new market.  In lateral marketing, an existing product  is transformed to satisfy new customers. Cereal manufacturers realized that the market was saturated  and there was no more  room  for growth.  A European  company  took cereal  and  turned  it into  a healthy  snack  that  can be eaten any time, not just for breakfast, and thus a new market for healthy cereal snacks was developed. In vertical marketing,  potential  customers  are converted and a new market  is developed. It is a niche market. An example is technology-oriented products. The real goal of marketing is to own a market rather than  compete  for a market.  Apple, Ikea, Wal-Mart, and  are all great examples of companies that realized that to invent a new market is better than competing for share.

Marketing decisions can be categorized as a mix of the 4Ps: product, price, place, and promotion.  Professor Jerry McCarthy introduced the 4Ps framework in the first edition of his book Marketing, published in 1960. Marketers make decisions based on these 4Ps in the target market.


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